An Indian guy from Chennai flying 7700 kms to meet someone in Enschede, Netherlands – who he has never met before and who only know each other because of social media – wow, the world has come a long way. Yes, I met Christian Fictoor via Twitter about 10 months ago.
When I tell people that I went to Europe to collaborate with someone in Netherlands on my book “Is your marketing in sync or sinking?” and also deliver some keynotes, they usually picture tons of round-table discussions, toiling away hours in front of a white board and vociferous typing on the laptop.
In reality, it was walks around some spectacular places, meeting people at restaurants, having lot of fun and pulling each other’s leg – yet getting lot of work done effortlessly. This is exactly how, the 10 days of in-person collaboration with Christian Fictoor was.
Collaboration knows no boundaries nor cultures
When I first landed at the Amsterdam Airport, Chris thought it could be a little weird for us to finally meet – as...