What is Marketing Sync?
Marketing Sync is not a thing, nor a trend. It is a state of mind. A state of mind your organization needs today, whether you realize it, or not.
The 'Current Dynamic Business Ecosystem' (a model by Christian Fictoor, explained in the book 'Is Your Marketing In Sync Or Sinking') demands that organizations change. They have to become (much) more maneuverable, less pillared. All organizations, large or small, should be agile like a speedboat in order to deal with the challenges of the current dynamic business ecosystem and reap the benefits of this new reality.
The magic word is 'In Sync'. That is what your whole organization, including your marketing / communication department should be in, 24/7.
If you manage this you will grow and become sustainable and future proof.
Getting (back) 'In Sync' is not easy. Fortunately for you, you are not alone in this. We can help assist you!
For more awareness on the subject:
Why you want to be 'In Sync'?
You'll be futureproof
Your revenue grows
Your organization will be more efficient
You won't be 'surprised' by changes
You will (really) now what your clients want
Goals are clear, your team will be focussed