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Is Your Marketing in Sync or Sinking?: How to Create Marketing Synchronicity and Drive Sustained Results
What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?
“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.
Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.
"It is all about an important concept "Staying in sync". With technological and several other disruptions turning marketing on its head, this book is a one stop shop for marketers focused on sustained results."
- Dr. Swaminathan, Director Marketing & Branding, Great Lakes Institute of Management
"A must read for the C-Suite, startups and leaders. Add it to your reading list."
- Avi Lambert, Founder & CEO, Photonic Public Relations, Canada
"Being tremendously insightful and yet easy to read, this book will go a long way in making marketers and business owners, better at their jobs"
- Jossif Elefteriadis, Founder & Host, Box of Inspirations Show, Sweden
"The world is changing, and from now on everyone has to be a marketer. There is no better book to equip yourself for this new normal."
- Vinod Muthukrishnan, CEO, CloudCherry